FLORAL SEO + PPC CASE STUDY:
Apple Blossom Flowers
Client: Apple Blossom Flowers (Orono, Ontario)
Industry: Retail – Floral
Services: SEO, Google PPC, Social Media Advertising, Google My Business Optimization
ABOUT THE CLIENT
Apple Blossom Flowers is a long-standing flower shop in Orono, Ontario, known for modern floral design and exceptional customer service. Founded in 1983 and now owned by Merissa Partington-Beckstead and Brad Beckstead, the shop continues to grow as a premium local florist.
THE CHALLENGE
Apple Blossom Flowers needed stronger online visibility, more consistent orders year-round, and better positioning against large online florists. They also wanted to introduce PPC and paid social to drive holiday sales, workshops, and high-intent floral searches.
Our Approach
ABOUT THE CLIENT
Updated product categories, targeted high-volume local keywords, refreshed on-page content, and optimized metadata.
GOOGLE PPC:
Built campaigns for everyday florals, weddings, funerals, and seasonal events with conversion-focused ad groups.
SOCIAL MEDIA ADS:
Launched paid campaigns for workshops and holiday promotions using retargeting and high-engagement creative.
GOOGLE MY BUSINESS:
Improved photos, posts, and review strategy to boost local search actions and reviews.
Want stronger SEO, better ads, & more sales like Apple Blossom Flowers?
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