CASE STUDY
Apple Blossom Flowers: Floral SEO + PPC Case Study
From 19 online orders a month to 170+, while cost per order from Google Ads fell from over $130 to about $9. That is what AquaFire Marketing delivered for Apple Blossom Flowers, a small-town florist in Orono, Ontario, between March 2024 and February 2026.
19 → 170+
ONLINE ORDERS
a month
$9
COST PER ORDER
from Google Ads
24 → 350+
PAGE 1 KEYWORDS
on Google
2,850 → 92,000+
ORGANIC IMPRESSIONS
a month
ABOUT THE
Client
Apple Blossom Flowers is a long-standing flower shop in Orono, Ontario, founded in 1983. Now owned by Merissa Partington-Beckstead and Brad Beckstead, the shop is known for modern floral design and personal service, delivering to Oshawa, Whitby, Bowmanville, Newcastle and Port Hope.
PROJECT SNAPSHOT
Client: Apple Blossom Flowers
Industry: Retail: floral and flower delivery
Market: Orono, delivering across Durham Region, Northumberland and Kawartha Lakes
Services: Google Ads (PPC), SEO, Google Business Profile, social media ads
THE
CHALLENGE
Apple Blossom Flowers came to AquaFire in February 2024 under new ownership. The shop was taking just 10-20 online orders a month, almost all from repeat customers and local word of mouth. Previous advertising hadn't worked, and the shop ranked on page one for just 24 keywords.
The owners wanted to win flower delivery orders in Oshawa, Whitby and Bowmanville, while keeping overhead low from their Orono base. Large online florists and city flower shops already had a head start in those searches.
OUR
APPROACH
GOOGLE ADS
We built city-targeted campaigns for flower delivery searches across the delivery area, with dedicated campaigns for everyday flowers, weddings, sympathy and funerals, and seasonal events. Bids, keywords and ad copy were optimised continuously to bring cost per order down.
SEO
We targeted searches such as “flower delivery in Whitby” and “flower delivery in Bowmanville”, updated product categories, refreshed on-page content and optimised metadata.
GOOGLE BUSINESS PROFILE
We improved photos, posts and the review strategy.
SOCIAL MEDIA ADS
Facebook and Instagram campaigns promoted workshops, weddings and holiday promotions, with retargeting to bring interested visitors back.
RESULTS:
GOOGLE ADS
Cost per order fell from over $130 to about $9. In March 2024, Google Ads brought in 2 orders; by February 2026, it brought in 112 orders in a single month.
| Orders from Google Ads (Feb 2024 – Feb 2026) | 723 |
| Total ad spend | $17,759.81 CAD |
| Average cost per order | $24.56 |
| Clicks | 12,158 |
| Impressions | 193,978 |
RESULTS:
SEO
Page-one keywords grew from 24 to 350+.
| March 2024 | February 2026 | |
|---|---|---|
| Keywords | 24 | 350+ |
| Organic clicks a month | 25 | 290 |
| Organic impressions a month | 2,850 | 92,000+ |
From September 2025 to March 2026, the site earned 2,170 organic clicks and 716K impressions, at an average position of 7.7.
The shop now ranks on page one for searches including:
RESULTS:
SOCIAL MEDIA ADS
Facebook and Instagram campaigns delivered low-cost reach, plus a wedding lead campaign.
| Impressions | 870,000+ |
| Link clicks | 8,965 |
| Average cost per click | $0.89 |
| Average cost per 1,000 impressions | $9.16 |
| Tracked online purchases | 53+ |
| Wedding leads | 42 at $10.02 per lead |
HOLIDAY GROWTH,
YEAR OVER YEAR
Valentine's Day sales from Google Ads grew from 0 to 112 in two years, and Mother's Day orders grew from 94 to 780+.
Holiday orders climbed every year: Valentine's Day 0 → 112, Mother's Day 94 → 780+
Apple Blossom Flowers, 2024 to 2026. Each panel has its own scale.
As the shop kept working with us, customers first reached through ads and search came back as repeat buyers and sent referrals, so growth built on itself month after month.
WHERE WE STARTED
VS. TODAY
Every core number grew 9x to 56x from March 2024 to February 2026
Growth multiple for Apple Blossom Flowers, with the March 2024 and February 2026 values (+ = at least)
In February 2026, Valentine's month, the shop handled 700+ orders in total across online, phone and walk-in sales.
WHAT THE
OWNER SAID
“Overall sales increased by 20% vs. the best year on record. May was a huge success.”
— Owner, Apple Blossom Flowers, May 2025
“The impressions figure looks good.”
— Owner, Apple Blossom Flowers, March 2026
WANT RESULTS LIKE
APPLE BLOSSOM FLOWERS?
Whether you run a flower shop, a retail store or a local service business, we can help you win more orders from Google, search and social. If your current marketing isn't driving sales, let's talk.
Book a free 15-minute strategy call