CONTACT US

CASE STUDY

Ontario Pipe Lining: Trenchless SEO + PPC Case Study

518 high-ticket leads, 500+ page-one keywords and #1 rankings across Toronto. That is what AquaFire Marketing delivered for Ontario Pipe Lining after replacing a premium Toronto agency in February 2025.

LET’S CHAT!
Leads icon

518

LEADS GENERATED

paid + organic

Search icon

500+

PAGE 1 KEYWORDS

across Ontario

Trophy icon

#1

TORONTO RANKINGS

on core service terms

Revenue icon

$7.7M+

REVENUE POTENTIAL

up to $15K per job

Pipe icon

ABOUT THE

Client

Ontario Pipe Lining offers sewer line repair with trenchless technology, including cured-in-place pipe (CIPP) lining. They serve homeowners and commercial properties across Southern Ontario. A single sewer repair or lining job is typically worth $10,000 to $15,000. That makes every qualified enquiry worth chasing.

PROJECT SNAPSHOT

Client: Ontario Pipe Lining

Industry: Skilled trades: sewer repair and CIPP lining

Market: Southern Ontario, Toronto focus

Services: SEO, Google Ads (PPC), website UX

Mountain icon

THE

CHALLENGE

Before coming to AquaFire, Ontario Pipe Lining was paying a premium Toronto digital agency and not getting results that justified the spend. Lead flow from Google Ads was inconsistent, and the site had almost no organic presence for the Toronto searches that matter most.

Toronto is one of the toughest home services markets in Canada to rank in. The goal was a dependable stream of high-intent leads from paid search, plus page-one visibility across Southern Ontario, with core Toronto keywords as the top priority.

OUR

APPROACH

We took over the account in February 2025 and ran two programs side by side: Google Ads for leads right away, and SEO to build rankings that keep producing without a cost per click.

Google Ads icon

GOOGLE ADS (PPC)

  • Rebuilt the account with separate geo-targeted campaigns for Toronto and the rest of Southern Ontario
  • Tightened keywords around high-intent sewer repair, pipe lining and CIPP searches
  • Moved bidding to conversion goals and cut spend on searches that weren't producing leads
  • Kept the monthly budget steady while lead volume climbed
Search icon

SEARCH ENGINE OPTIMIZATION

  • Built Toronto keyword targeting from scratch with dedicated service and location pages
  • Improved website UI/UX so visitors could find services and contact the company faster
  • Published targeted blogs covering costs, repair options and common sewer problems
  • Secured guest posts and backlinks on high-authority sites
  • Fixed technical SEO issues holding the site back
Growth chart icon

RESULTS:

GOOGLE ADS

154 paid leads for $13,153 in ad spend, an $85 average cost per lead (Feb 2025 to Jun 2026, 3,491 clicks, 128K impressions).

Since December 2025: 13 to 26 leads a month at $41 to $82 per lead

Google Ads leads per month for Ontario Pipe Lining, with cost per lead under each month

Leads per monthCost per leadMar 25: 7 leads at $110 per lead7Mar 25$110Apr 25: 2 leads at $306 per lead2Apr 25$306May 25: 2 leads at $347 per lead2May 25$347Jun 25: 10 leads at $90 per lead10Jun 25$90Jul 25: 2 leads at $455 per lead2Jul 25$455Aug 25: 3 leads at $178 per lead3Aug 25$178Sep 25: 2 leads at $97 per lead2Sep 25$97Oct 25: 2 leads at $454 per lead2Oct 25$454Nov 25: 5 leads at $192 per lead5Nov 25$192Dec 25: 17 leads at $62 per lead17Dec 25$62Jan 26: 26 leads at $41 per lead26Jan 26$41Feb 26: 19 leads at $56 per lead19Feb 26$56Mar 26: 13 leads at $82 per lead13Mar 26$82Apr 26: 22 leads at $48 per lead22Apr 26$48May 26: 17 leads at $62 per lead17May 26$62
Source: Google Ads account data, Mar 2025 to May 2026

From December 2025 to May 2026 the account produced 114 leads at a $56 average cost per lead, on roughly the same monthly budget as the early months.

CONTACT US
Statistics icon

RESULTS:

SEO

Average Google position improved from 46 to 12.4, and monthly organic clicks more than doubled, from 199 to 418. From March 2025 to May 2026 the site earned 1.1M+ impressions and 4,338 organic clicks.

Organic impressions grew 352%, from 25K to 114K a month

Google impressions per month for Ontario Pipe Lining

0K40K80K120KMar 25: 25,266 impressions, 199 organic clicksMar 25Apr 25: 33,527 impressions, 190 organic clicksApr 25May 25: 56,624 impressions, 299 organic clicksMay 25Jun 25: 65,679 impressions, 265 organic clicksJun 25Jul 25: 69,203 impressions, 264 organic clicksJul 25Aug 25: 70,657 impressions, 229 organic clicksAug 25Sep 25: 63,198 impressions, 303 organic clicksSep 25Oct 25: 65,145 impressions, 315 organic clicksOct 25Nov 25: 69,344 impressions, 293 organic clicksNov 25Dec 25: 72,132 impressions, 205 organic clicksDec 25Jan 26: 93,159 impressions, 291 organic clicksJan 26Feb 26: 117,965 impressions, 291 organic clicksFeb 26Mar 26: 95,761 impressions, 393 organic clicksMar 26Apr 26: 105,873 impressions, 418 organic clicksApr 26May 26: 114,162 impressions, 383 organic clicksMay 2625K114K
Source: Google Search Console, Mar 2025 to May 2026
Trophy icon

WHERE ONTARIO PIPE LINING

RANKS NOW

Average Google position, plus 500+ more page-one keywords across Ontario.

Keyword Position
Ontario Pipe Lining brand searches 1
Core Toronto pipe lining and sewer repair keywords 1
Epoxy pipe lining near me 2
Trenchless pipe repair Toronto 3
Cured in place pipe lining cost 4
Sewer pipe lining cost 6
Pipe relining 7
Revenue icon

REVENUE

Impact

$7.7M+ in estimated revenue potential from 518 leads, based on sewer repair and pipe lining jobs worth up to $15,000 each.

$7.7M+

ESTIMATED REVENUE POTENTIAL

WHERE WE STARTED

VS. TODAY

First months (early 2025) With AquaFire Marketing
Leads Inconsistent volume from Google Ads 518 total from paid and organic search
Cost per lead Above $300 in the ramp-up months As low as $40.60
Toronto rankings Little to no visibility #1 for core service keywords
Average Google position 46 (page 5) 12.4, with 500+ page-one keywords
Organic impressions About 25K a month 114K a month

WANT RESULTS LIKE

ONTARIO PIPE LINING?

Looking for the best plumbing marketing agency for your plumbing, sewer, drain, or any related high-ticket trade? Let's talk about what Google Ads and SEO can do for your business.

Book a free 15-minute strategy call

CONTACT US