Email marketing is an extremely effective sales driver, when done right! Email marketing gives the subscribers a description of exciting news about the company’s products and services.
Why is it so popular?
Electronic mail was created in the 1970’s and has grown exponentially since. Today, email is one of the top forms of communication between businesses and their customers.
Email is fast, free, reliable and easily accessible on phones, laptops, tablets and computers. Messages can be sent across the world and allow people to develop long-lasting relationships.
How can you use it to advertise your business?
Email marketing will allow your business to create targeted, branded and personalized messages. These messages will help you to build meaningful relationships with your customers while improving response rates and boosting overall sales.
Email marketing can be utilized by the customer by reviewing and purchasing products right from the user’s mobile device.
When is the best time to use it?
When it comes to the best time of the day to send email blasts, studies show most people open emails between 10 a.m. – 12 p.m. Another peak time to send would be bright and early at 8 a.m., when most people open their email for the first time in the day.
For the best time of the week to send emails, that would be midweek: Tuesday, Wednesday or Thursday.
However, it is recommended that you don’t send them on days back-to-back. This could backfire, where customers unsubscribe because the information can feel like spam.
It is important to stay aware of when email marketing campaigns are being sent out, so you don’t make customers regret subscribing!
How to create a newsletter and what to include in it.
When looking into how to develop a newsletter for your company, you must first find out what your goal is. Do you want to boost sales? Create stronger relationships with customers? Do you want to highlight your employee’s work? Finding out your mission is the first step.
Next, you want to have content gathered. Decide what information you want to include and what topics need to be covered each week, month, season or annually. Information can be gathered through active searching of new information or through passive searching (saving information when it comes up and clustering it into a newsletter).
Creating a template is key to enticing your audience to open the newsletter and be wowed by the colours, shapes and fonts! Make sure to keep your newsletter easily accessible. This can be done through leaving lots of whitespace, high colour contrast and images with descriptions!
AquaFire Marketing has a team of professionals ready to help with all email marketing campaign services. If you need an email marketing strategy created, call us at 905-240-8410 or check out our services on www.aquafiremarketing.com!
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