What is SEO? 

SEO stands for “Search Engine Optimization.” It is the process of improving your website so that it will be found with relevant searches online. 

Why is SEO Important? 

SEO is important for your website because without it, your customers won’t be able to find you online. The better the visibility, the more traffic your website will receive. If your company hasn’t focused any time or budget to SEO, it should be part of your 2021 marketing plans.

These are AquaFire Marketing’s Top 3 Reasons Why Your Business Absolutely Needs SEO:

  1. Organic Search Is Usually the Primary Source of Website Traffic

Organic search is one of the top reasons you are generating traffic to your website. Making your company visible on search engines is crucial to increase new and returning visitors to your site. 

  1. SEO is Inexpensive Compared to Other Marketing Campaigns

Think of SEO campaigns as prime real estate. Once you begin ranking in the top 10 for a key phrase your website will get a lot more visibility and generate tons of traffic compared to if you’re found on page 5 (people typically don’t even make it to the second page). Your key phrase will live there and pay for the investment over and over. 

There are other ways to drive website traffic like Google Ads, Email Blasts and Social Media Marketing, but once you stop or pause these campaigns your results and traffic go away, unlike SEO rankings. 

  1. SEO Gets You Ahead of the Competition

The more you optimize your website with key phrases and SEO strategies, the higher you will rank and beat out the competition for competing words. Have you noticed when you search for your business on the web and you’re nowhere to be found but one of your competitors is ranking in the top few positions? That means their SEO strategy is alive and well. We can improve your rankings and beat out the competition, so the next time someone searches for a business like yours they will find you first!

The image above shows an actual SEO Ranking Report of a customer. Since their campaign started 30 days ago their list of key phrases now has an average rank position of 39 with 55% of the phrases being in the top 10! The traffic forecast is up 521 and the search visibility is up by 6.2. This is only the beginning of the ranking reports your company will receive once they begin an SEO Keyword Marketing Campaign with AquaFire Marketing. 

So now that you understand the importance of search engine optimization and ranking first for a key phrase, let’s work together to find out where you competitors are ranking and what key phrases to go after to generate more traffic to your website, which means more profits!