Are you curious about search engine optimization (SEO) but not sure what it does? SEO is the practice of optimizing web pages to gain free, organic traffic through search engines like Google, Yahoo, or Bing. AquaFire Marketing will help get your website to the top of search engine results.
How does SEO work? Search engines go through the information on all sites and rank the web pages by popularity, relevancy, and citations through links. It is vital for the content you release to be relevant to your audience, as this is what the search engine is looking for. You can do this by asking yourself, “What would a potential client enter in the search to find my website?” Make sure your website contains those words to attract your client base.
Keywords are used by search engines to narrow down a search. This means it is important to use keywords in your titles and content. Using the right keywords is essential to match with the questions people are searching for and drive target traffic to your website.
Another thing search engines look for are links found on web pages. High-quality links tell Google that your website is being referenced to. Search engines then recommend your site more. To build links, encourage people to link back to your website. This can be done with community partners, sponsors, news articles, blog posts, etc.
When SEO is used consistently on your business’s site, the traffic can grow exponentially. The benefits include increased clicks to your web pages, higher ranking on Google, and more potential customers looking at your product or service!
Building links and finding the right keywords can be challenging if you don’t know where to start. AquaFire Marketing has an SEO service to provide your business with a gateway to quickly and efficiently increase the target potential clients visiting your site.